In a noisy marketplace, like human capital, knowing what events to attend and what social channels to exist on is just half the battle. On top of the hundreds of events, conferences and “unconferences” that take place each year, there are also social channels producing web shows, podcasts and youtube videos specifically related to human resources professionals. Partnering with someone who can not only provide candid feedback, but understands your business directives to know what to execute where (and when) is key.
Event Selection - In a noisy marketplace like human capital, we know that its hard to get noticed. In talent acquisition, the competition seems to be doubled. For conferences, still an important part of the HR Technology and especially Recruitment community, we understand that with hundreds of events going on globally, its hard for you to know which ones are actually a good value for your marketing time and budgets. We have polled vendors, attended conferences and talked with buyers. We know what events are good for what solutions and which ones are the hidden gems vs. the “must attend no matter what”.
Event Strategy – Beyond knowing what to attend is knowing HOW to attend an event. From marketing drops and content releases the weeks leading up to the engagement and booth management on the floor – a good conference experience doesn’t just happen. We talk through influencer relations, blogger management, social strategy, expo give a ways and even demo time schedule strategy. If you are looking for a big roll out or major sponsorship, we can make sure to work with you to get the most value out of those as well. See outside feedback that was achieved after what we did with one of our client’s in 2011.
Social Strategy – As one of the pioneers in social networking strategy for human resource professionals and solution providers, we work to make sure the approach and voice is consistent with the brand and culture of the organization. During events we utilize our deep reach in social to bring access to social media/blogging brand ambassadors for out reach or interviews during the events.