Go to market strategy is how you push your unique offering to the market. It’s the emotion the website evokes, how the sales strategy is defined and the story your marketing tells. Its every touchpoint from unknown to prospect and is the essence of market strategy.
Go To Market Strategy – We work closely with your advertising/brand agency, pr firms and in house marketing, business development and event teams to ensure the messaging and direction remains consistent and true to business goals. As we talk through the g2m strategies we identify additional sales channels such as partnership, affiliate, etc.
Buyer Experience Audit - While it may sound obvious, wording on marketing materials or websites can create negative impressions. The process of becoming a prospect and the ongoing communication may not be selling your product for you. In many cases, the challenge comes once the buyer is on the phone, a poorly constructed demo can make even the simplest of solutions seem confusing.
Do you really know how well your messaging competes in the marketplace or how effective your product demos are? We do. We can conduct a full audit and provide you with feedback on areas for improvement or what you are doing really well.
Market Perception Feedback - If you are considering a product redesign or rolling out a new marketing campaign we can work with you to conduct independent virtual or onsite focus groups of buyers or prospects allowing you to gather valuable feedback directly from the end user or buyer.