Strategic Vendor Consulting
Evolving product road maps, innovative user experiences and navigating the events to tie your brand too can be challenging for even the most experienced team.
That’s where we come in.
Our projects have ranged from a few hours of strategy consulting to ongoing advisory services – working with clients from start up recruiting technologies to best in class, global HCM leaders – all with one thing in common – to make innovative, impressive products for real world users. Our goal is to provide you the outside perspective, experience and advice while helping to build the industry we are so passionate about.
What we do:
Product Strategy – We strategically partner during product road map sessions, user experience design conversations and product revamps. We review systems the way your buyers and end users will, not just as a developer or analyst. Providing product suggestions and feedback based on (non NDA) competitive market intel, ongoing industry research as well as our own market experience after working on some stage selection process of 250+ corporations.
Buyer Experience Audit - While it may sound obvious, wording on marketing materials or websites can create negative impressions. Once the buyer is on the phone, a poorly constructed demo can make even the simplest of solutions seem confusing. Do you really know how well your messaging competes in the marketplace or how effective your product demos are?
Marketing Strategy - From a high level marketing plan, to ongoing social management & email marketing campaigns, to event level support – our team of partners have been brought together with this in mind. Marketing is no longer just about emails and mailings – its about next generation of technology to streamline and enhance your branding efforts.
Event Strategy - For conferences, still an important part of the HR Tech and Recruitment community, we understand that with hundreds of events going on globally, its hard for you to know which ones are actually a good value for your marketing time and budgets. We have polled vendors, attended conferences and talked with buyers. We know what events are good for what solutions and which ones are the hidden gems vs. the “must attend no matter what”. We work with solution providers to help them select the right events as well as organize a social media/blogging brand out reach or influencer interviews during the events. See outside feedback that was achieved after what we did with one of our client’s at the ERE Recruiting Innovation Summit at Facebook in 2011.
Thought Leadership - Marketplace education is a great resource for lead generation as well as ongoing relationship development with current clients. We support our clients needs through participation in article and white paper development, webinars, presentations, user conferences, key client education/support calls and more. For advisory clients, we partner with you to bring you top talent from across all influencers within the industry – many of whom we have created relationships with for this purpose.
